Building of Cultural Creative Brands. Take Cultural Creative Brand "Wu Huang Wan Shui" as an Example

DOI

10.2991/icadce-17.2017.92How to use a DOI?

Keywords

cultural creative industry; cultural creative brands; brand building

Abstract

Cultural industry develops rapidly and promotes the adjustment and upgrade of industrial structure. Cultural products also enter the era of brand competition. Cultural creative brands are required to grasp brand orientation in the tide of internet. The cultural creative brand "Wu Huang Wan Shui" is analyzed to explore methods to build cultural creative brands under the development of internet and form strategies of brand building to improve the competitiveness of cultural creative brands.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhehui Luo
AU  - Xin Zhao
PY  - 2017/05
DA  - 2017/05
TI  - Building of Cultural Creative Brands. Take Cultural Creative Brand "Wu Huang Wan Shui" as an Example
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 382
EP  - 384
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.92
DO  - 10.2991/icadce-17.2017.92
ID  - Luo2017/05
ER  -