Study on Tuition Strategy for Overseas Students of Higher Education in China

DOI

10.2991/icadce-16.2016.305How to use a DOI?

Keywords

higher education; overseas students; influencing factors; tuition; pricing

Abstract

Recruiting overseas students can improve the visibility of the University, as well as bring considerable income. How to set tuition fees reasonably for overseas students is important to estimate the international higher education income. This paper holds that the quality of overseas students' higher education tends to be more like private goods, different from general higher education which is always considered as quasi-public goods. The tuition fees for overseas students shall be decided by the market. By analyzing the overseas students education cost, competitors, development strategy of overseas students and other factors that will affect the tuition, this paper studied the pricing strategies for higher education tuition of overseas students. This paper pointed out that at present, tuition fees for Chinese overseas students should increase a little, in order to ease the pressure of educational service trade deficit of overseas students, to achieve a smooth transition period of development.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaojing Li
AU  - Xuehan Wang
AU  - Xiaoyue Deng
AU  - Baoming Li
PY  - 2016/05
DA  - 2016/05
TI  - Study on Tuition Strategy for Overseas Students of Higher Education in China
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 1245
EP  - 1248
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.305
DO  - 10.2991/icadce-16.2016.305
ID  - Li2016/05
ER  -