On Graphic Design in Visual Packaging Design

DOI

10.2991/icadce-16.2016.155How to use a DOI?

Keywords

visual packaging image; visual elements; graphic design

Abstract

The graphics in visual packaging image design conveys the commodity's relevant information to the audiences using its intuitive, interesting and vivid and rich expression, to arouse the audiences' mental response, and eventually generate resonance among them. Through analysis and sorting of the graphic elements in visual packaging image design, this paper summarizes the expression forms and design rules of the visual packaging image of graphic design. And take this as an entry point, deduces the methods of graphic design of visual packaging image in combination with visual language of graphic design and its function of conveying information, and give new visual appeal to the graphic design, thus to make the graphic conveys the commodity's information in a correct, fast and successful way, to make the commodity stand out from the vast commodities in the commodity homogeneity era of today, and arouse resonance among audiences, enhance the commodity's cognition and the brand awareness.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chuncai Zhang
PY  - 2016/05
DA  - 2016/05
TI  - On Graphic Design in Visual Packaging Design
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 656
EP  - 658
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.155
DO  - 10.2991/icadce-16.2016.155
ID  - Zhang2016/05
ER  -