On the Aesthetic Characteristics of Advertising

DOI

10.2991/icadce-16.2016.108How to use a DOI?

Keywords

advertising; aesthetic; form; feature

Abstract

Advertising as a mass cultural studies in the field of a cultural phenomenon, has aesthetic value and aesthetic sense. Advertising of goods or services in the dissemination of information conveys aesthetic information. Advertising works reflected aesthetic value should be based on the product's usage information to convey, which is the basic principles and the starting point for the introduction of total advertising aesthetic skills. Advertising design artistry, is subject to the constraints of the advertising function. It demonstrated the aesthetic value of art, it should be for its information dissemination function of the service. Aesthetic value of advertising should not depart from its use value and economic value, but must be firmly rooted in material goods advertising disseminated among authenticity.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanchuan Huang
PY  - 2016/05
DA  - 2016/05
TI  - On the Aesthetic Characteristics of Advertising
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 467
EP  - 469
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.108
DO  - 10.2991/icadce-16.2016.108
ID  - Huang2016/05
ER  -