Successful Factors of Zhejiang Satellite TV Program "The Dance of China"

DOI

10.2991/icadce-16.2016.55How to use a DOI?

Keywords

The Dance of China; succesful factors; pattern; programming

Abstract

Since ZJTV launched the program "The Dance of China", it has received much attention and echoes from both inside and outside the industry because of its constantly increased audience rating and favorable public praises. This article explores and analyzes the successful factors from several aspects such as its characteristic, pattern, mentor team, programming, marketing, etc.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiaogui Xu
PY  - 2016/05
DA  - 2016/05
TI  - Successful Factors of Zhejiang Satellite TV Program "The Dance of China"
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 248
EP  - 252
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.55
DO  - 10.2991/icadce-16.2016.55
ID  - Xu2016/05
ER  -