Research on Relationship between Chinese Traditional Vocal Music and City Marketing

DOI

10.2991/icadce-16.2016.49How to use a DOI?

Keywords

Chinese national vocal music; city marketing; psychological attitude; physical attitude

Abstract

Today, the economy is globalized, both opportunities and challenges exist, and the competition among cities is also accelerated sharply. In order to meet the quick needs change of residents, tourists and investors and to improve their consume attitudes, all cities must adopt the top-level design of difference and strategies to increase their competitiveness, and further to win the consumption of urban residents, tourists and investors. This study made verification of the relationship among Chinese national vocal music as characteristic of city marketing, the psychological and physical attitude and action intentions of urban residents, travelers and investors. Cities can choose the Chinese National Vocal Music in accordance with their own image and the city image propaganda works with Chinese national vocal music as the carrier is undoubtedly the key to city marketing.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shengnan Liu
PY  - 2016/05
DA  - 2016/05
TI  - Research on Relationship between Chinese Traditional Vocal Music and City Marketing
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 222
EP  - 226
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.49
DO  - 10.2991/icadce-16.2016.49
ID  - Liu2016/05
ER  -