Research of Folk Concepts in Modern Gift Packaging Design

DOI

10.2991/icadce-15.2015.125How to use a DOI?

Keywords

Folk custom; modern gift packaging design; “humanized” design; connotation research

Abstract

Folk custom is the heritage of life, culture, form and perspective that a country or a group inherits. Modern gift packaging advocates "humanization". The integration of folk elements in design could effectively strengthen the cultural connotation of modern gift packaging. The paper has discussed application of folk culture, including folk pattern, folk color, the art of calligraphy and natural materials, in modern gift packaging design in order to integrate folk culture into modern gift packaging design.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Chen
PY  - 2015/05
DA  - 2015/05
TI  - Research of Folk Concepts in Modern Gift Packaging Design
BT  - Proceedings of the 1st International Conference on Arts, Design and Contemporary Education (ICADCE 2015)
PB  - Atlantis Press
SP  - 527
EP  - 529
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-15.2015.125
DO  - 10.2991/icadce-15.2015.125
ID  - Chen2015/05
ER  -