Proceedings of the 3rd International Conference on Agriculture (ICA 2022)

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The Effect of Orchid Plants Quality on Consumer Satisfaction Online Sales at CV. Asri Garden Kediri

Authors
Puji Astuti1, Abu Talkah1, Ratna Dewi Mulyaningtiyas1, *
1Masters in Agribusiness, Kadiri Islamic University, Kediri, Indonesia
*Corresponding author. Email: ratna_dm@yahoo.com
Corresponding Author
Ratna Dewi Mulyaningtiyas
Available Online 23 May 2023.
DOI
10.2991/978-94-6463-168-5_6How to use a DOI?
Keywords
Orchid Plant Quality; Consumer Satisfaction; Online Sales
Abstract

This study has a purpose, namely to determine the characteristics of consumers selling online orchid plants at CV. ASRI GARDEN Kediri, to find out the obstacles in selling orchids online, to see the effect of the quality of orchids on consumer satisfaction online sales of orchids at CV. ASRI GARDEN Kediri. The analytical method used is descriptive qualitative analysis and linear regression. The results show that the characteristics of the respondents in this study are mostly women, work as civil servants, are in the age range of 40–50 years, earn more than Rp. 5,000,000/month, have the latest undergraduate education and the majority use 10% of their monthly income for buy orchids. Constraints faced by CV. ASRI GARDEN in selling orchids online includes: competition with other producers. irresponsible buyers, the market in the buying and selling group is saturated, the media drying process in the rainy season, packaging materials that are difficult to obtain, damaged orchids due to the shipping process, and volumetric measurements by the expedition. Variables of quality of orchids have a significant effect on consumer satisfaction at CV. ASRI GARDEN Kediri.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Agriculture (ICA 2022)
Series
Advances in Biological Sciences Research
Publication Date
23 May 2023
ISBN
978-94-6463-168-5
ISSN
2468-5747
DOI
10.2991/978-94-6463-168-5_6How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Puji Astuti
AU  - Abu Talkah
AU  - Ratna Dewi Mulyaningtiyas
PY  - 2023
DA  - 2023/05/23
TI  - The Effect of Orchid Plants Quality on Consumer Satisfaction Online Sales at CV. Asri Garden Kediri
BT  - Proceedings of the 3rd International Conference on Agriculture (ICA 2022)
PB  - Atlantis Press
SP  - 38
EP  - 47
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-168-5_6
DO  - 10.2991/978-94-6463-168-5_6
ID  - Astuti2023
ER  -