A Correction Method of Online Product Scores from the Perspective of Discourse Markers Theory

DOI

10.2991/ic3me-15.2015.231How to use a DOI?

Keywords

online product reviews; score deviation; Discourse Markers

Abstract

Online product reviews is an important information source which affects consumer purchasing decision-making deeply, but the inconsistency between reviews and scores brings troubles in the process of decision-making for consumers. So the importance of solving reviews’ authenticity is focused on. This paper attempts to introduce the Discourse Markers Theory to make a correction on review scores by analyzing the content of reviews, achieving a breakthrough in the semantic and pragmatic level. Firstly, we build a library of discourse markers in the field of online product reviews and design a correction system including credibility, position, emotional attitude. Then, we get the weight of each index through the questionnaire and propose a algorithm to correct deviation of reviews scores. In the last, the verification results from Jingdong mall show the method has better feasibility and validity.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weijun Wang
AU  - Yanqiu Song
AU  - Boyang Chen
PY  - 2015/08
DA  - 2015/08
TI  - A Correction Method of Online Product Scores from the Perspective of Discourse Markers Theory
BT  - Proceedings of the 3rd International Conference on Material, Mechanical and Manufacturing Engineering
PB  - Atlantis Press
SP  - 1195
EP  - 1200
SN  - 2352-5401
UR  - https://doi.org/10.2991/ic3me-15.2015.231
DO  - 10.2991/ic3me-15.2015.231
ID  - Wang2015/08
ER  -