Confidence Level to Purchase Halal Food Products Via Ordering Online Application

DOI

10.2991/absr.k.220101.034How to use a DOI?

Keywords

Halal food products; Consumer behaviour; Theory of Planned Behaviour (TPB); Covid-19

Abstract

The Covid-19 pandemic has turned out to be an opportunity for a recent noticeable increase in online purchase in Malaysia. Muslim consumer who concern about halal product were affected by this drastic purchasing trends. Although there is no evidence to support Muslim consumer to explore how they select halal food items and whether their consumption choices are influenced by halal ethical standards. This paper aims to discover how consumer’s confidence level to their purchasing halal food via ordering online application. The study measured the factors of product quality, product brand, Halal product awareness and product safety that influence the confidence level of consumer to purchase The methodology used is quantitative method & questionnaires were distributed to 111 online respondents during this pandemic, results exhibited that confidence level of intention moderates the relationship of the key variables. These findings can contribute to understanding consumer behaviour comprehensively.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Nainatul Farzuha Nor
AU  - Hartini Ahmad
AU  - Ahmad Shabudin Ariffin
PY  - 2022
DA  - 2022/01/05
TI  - Confidence Level to Purchase Halal Food Products Via Ordering Online Application
BT  - Proceedings of the 6th International Conference of Food, Agriculture, and Natural Resource (IC-FANRES 2021)
PB  - Atlantis Press
SP  - 247
EP  - 254
SN  - 2468-5747
UR  - https://doi.org/10.2991/absr.k.220101.034
DO  - 10.2991/absr.k.220101.034
ID  - Nor2022
ER  -