Application of Balanced Scorecard in E-Commerce Enterprise Performance Management–Taking Alibaba Group as an Example

DOI

10.2991/aebmr.k.200402.006How to use a DOI?

Keywords

electronic commerce enterprise, balance scored card, performance assessment

Abstract

Firstly, this paper introduces the concepts and objectives of the four dimensions of the balanced scorecard, as well as the influence and relationship among the four dimensions. Secondly, on the basis of theory, the traditional performance management model based on financial indicators is compared with the Balanced Scorecard theory, so as to demonstrate the limitations of the traditional performance management model and the necessity of the application of the Balanced Scorecard theory. Finally, through data collection and case analysis, this paper takes Alibaba Group as an example to analyze how Alibaba Group’s corporate strategy promotes its growth as the first and second largest business enterprise in China from the perspective of finance, customers, internal operation, and learning and growth. Moreover, Alibaba Group has a trend of continuous growth in both profit and customer activity. The research results of this paper can explain to a certain extent the superiority of Alibaba Group in performance management system compared with other e-commerce enterprises, and provide suggestions and references on how other enterprises should choose performance management mode under the background of the rapid development of Internet economy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xuenan Qiu
PY  - 2020
DA  - 2020/04/06
TI  - Application of Balanced Scorecard in E-Commerce Enterprise Performance Management–Taking Alibaba Group as an Example
BT  - Proceedings of the 3rd International Conference on Advances in Management Science and Engineering (IC-AMSE 2020)
PB  - Atlantis Press
SP  - 37
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200402.006
DO  - 10.2991/aebmr.k.200402.006
ID  - Qiu2020
ER  -