The Marketing Strategies of IKEA in China Using Tools of PESTEL, Five Forces Model and SWOT Analysis

DOI

10.2991/assehr.k.200207.054How to use a DOI?

Keywords

main strategies, IKEA, China, environment analysis, strategy capability PESTEL, five forces, SWOT analysis

Abstract

The paper is aimed at analyzing the cost leadership strategy and international strategy of IKEA using tools of PESTEL, Five forces model and SWOT analysis. From the analysis, we find the two strategies has there suitability and they benefit to IKEA’s success in the market of China. The description and evaluation of IKEA’s strategies also provide with whole-facets market environment of IKEA in China.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiqiong Wu
PY  - 2020
DA  - 2020/02/17
TI  - The Marketing Strategies of IKEA in China Using Tools of PESTEL, Five Forces Model and SWOT Analysis
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)
PB  - Atlantis Press
SP  - 348
EP  - 355
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200207.054
DO  - 10.2991/assehr.k.200207.054
ID  - Wu2020
ER  -