Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)

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Study on the Influencing Factors of Chengdu Residents’ Travel Decision-Making to Thailand: Take the Tourists’ Perception of Thailand Travel Blogs From Mafengwo Website as an Example

Authors
Hui He, Heng Yang, Tong Xiang
Corresponding Author
Heng Yang
Available Online 17 February 2020.
DOI
10.2991/assehr.k.200207.039How to use a DOI?
Keywords
travel blogs, travel decision-making, quality analysis
Abstract

This paper takes Chengdu residents as the object of investigation, to explore which contents of travel blogs influence their travel decision-making to Thailand. By recruiting 43 Chengdu residents as research objects, this paper analyzes the contents of blogs that affect their travel decisions after reading 5 Thailand travel blogs and relevant questionnaires. Finally, through the questionnaire of Chengdu residents, the content of the online travel information mainly affecting Chengdu residents’ travel to Thailand is obtained. Conclusions are: Tourists think that the most influential content of travel blogs for their decision-making is tour routes and itinerary arrangements, followed by traffic information, safety precautions, fees, cultural customs, accommodation information, food and beverage information, etc. tourists are more interested local specialties in food and beverage information, and tourists also show great concern about the description of the characteristic culture.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 February 2020
ISBN
978-94-6252-905-2
ISSN
2352-5398
DOI
10.2991/assehr.k.200207.039How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Hui He
AU  - Heng Yang
AU  - Tong Xiang
PY  - 2020
DA  - 2020/02/17
TI  - Study on the Influencing Factors of Chengdu Residents’ Travel Decision-Making to Thailand: Take the Tourists’ Perception of Thailand Travel Blogs From Mafengwo Website as an Example
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)
PB  - Atlantis Press
SP  - 236
EP  - 241
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200207.039
DO  - 10.2991/assehr.k.200207.039
ID  - He2020
ER  -