The Strategic Choice: Specialization or Diversification?----Based on Case Analysis

DOI

10.2991/iafsm-18.2019.24How to use a DOI?

Keywords

Specialization strategy; Diversification strategy; Core competitiveness

Abstract

Specialization and diversification are two strategic choices in the process of business operation. The current academic discussion on the two business strategies is becoming more and more serious. Some people believe that diversification can diversify business risk and is the inevitable choice for enterprise development. However, some people think that specialization can concentrate resources and realize economies of scale, which is the way of survival and development of enterprises. Based on the definition of specialization and diversification, this paper compares the advantages and disadvantages of the two strategies and then analyzes the relevant cases. It is believed that they both have advantages and disadvantages and both have successful cases. There is no contradiction between them. Enterprises should choose their own way according to their current situation and industry development situation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinhong Wang
AU  - Yaqian Nie
PY  - 2019/03
DA  - 2019/03
TI  - The Strategic Choice: Specialization or Diversification?----Based on Case Analysis
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
PB  - Atlantis Press
SP  - 165
EP  - 170
SN  - 2352-5428
UR  - https://doi.org/10.2991/iafsm-18.2019.24
DO  - 10.2991/iafsm-18.2019.24
ID  - Wang2019/03
ER  -