Study on the Impact of Customer Loyalty and Experiential Value on Value Co-creation Based on Sharing Economy

DOI

10.2991/iafsm-18.2019.17How to use a DOI?

Keywords

Value co-creation; Customer loyalty; Experiential value; Sharing economy

Abstract

The study goes along the idea from the customer perception to the establishment of emotional and behavioral tendencies, to analyze the value co-creation mechanism in sharing economy for realizing the value maximum provide guidance for maximizing the value in the process of business management. It finds that the customer loyalty positively mediates the relationship between experiential value and value co-creation. The self-efficacy and proactive personality positively moderate the relationship between customer loyalty and customer participation behavior.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Haihua Wang
AU  - Lijun Xiong
PY  - 2019/03
DA  - 2019/03
TI  - Study on the Impact of Customer Loyalty and Experiential Value on Value Co-creation Based on Sharing Economy
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
PB  - Atlantis Press
SP  - 105
EP  - 111
SN  - 2352-5428
UR  - https://doi.org/10.2991/iafsm-18.2019.17
DO  - 10.2991/iafsm-18.2019.17
ID  - Wang2019/03
ER  -