Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)

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Does CSR Communication Influence Trust?

Authors
Wan Nor Hidayah Wan Afandi1, *, Jamilah Jamal2, Nurul Zaitul Itri Alias1, Nathasya Mohd Kamal1
1Universiti Poly-Tech Malaysia, Kuala Lumpur, Malaysia
2Universiti Utara Malaysia, Kedah, Malaysia
*Corresponding author. Email: wnhidayah@kuptm.edu.my
Corresponding Author
Wan Nor Hidayah Wan Afandi
Available Online 31 August 2023.
DOI
10.2991/978-2-38476-098-5_8How to use a DOI?
Keywords
Corporate social responsibility; CSR communication; trust
Abstract

Trust has been perceived as the basis in developing and maintaining long-term relationship. In business context, trust is an important key factor for business to sustain its relationship with stakeholders especially customers. One of the factors that is found to improve trust is corporate social responsibility (CSR) communication. There are numbers of studies that investigate the impact of CSR communication on stakeholders but the mix findings show no establishment of a mechanism to develop trust. Besides that, while the impact of CSR communication has induced much interest among researchers, they usually roam around the tools and the strategies used to communicate CSR information. Reviews on existing literature of the relationship between CSR communication and trust suggests that future study should also look into the role of mediator in establishing the mechanism of trust building through CSR communication.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 August 2023
ISBN
978-2-38476-098-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-098-5_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wan Nor Hidayah Wan Afandi
AU  - Jamilah Jamal
AU  - Nurul Zaitul Itri Alias
AU  - Nathasya Mohd Kamal
PY  - 2023
DA  - 2023/08/31
TI  - Does CSR Communication Influence Trust?
BT  - Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
PB  - Atlantis Press
SP  - 81
EP  - 90
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-098-5_8
DO  - 10.2991/978-2-38476-098-5_8
ID  - Afandi2023
ER  -