Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)

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Use of Social Media for Advertising and Its Effectiveness

Authors
Immie Rozianie Abd Rahim1, *, Nor Azah Abdul Aziz2
1Faculty of Business, Accountancy, and Social Science, University Poly-Tech Malaysia (UPTM), Kuala Lumpur, Malaysia
2Faculty of Arts, Computers and Creative Industries, Universiti Pendidikan Sultan Idris (UPSI), Perak, Malaysia
*Corresponding author. Email: immie_rozianie@uptm.edu.my
Corresponding Author
Immie Rozianie Abd Rahim
Available Online 31 August 2023.
DOI
10.2991/978-2-38476-098-5_19How to use a DOI?
Keywords
Social media; New Media; Advertising and Social Media Advertising
Abstract

The goal of this study was to examine the various social media platforms that are utilised for advertising. The results of the study will demonstrate how variables like market expense, target market, and flexibility relate to the use of a specific advertising strategy. In this study, questionnaires were distributed to 120 respondents who work for Berjaya Starbucks Coffee, and data were gathered using quantitative methods. The findings have shown how advertisement on social media and on social media are related. This research shows that social media is a well-liked and successful medium for advertising among consumers. It’s due to how quickly and cheaply advertising can be done. Social media has been proven to be a more effective route, according to research, it was also disclosed.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 August 2023
ISBN
978-2-38476-098-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-098-5_19How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Immie Rozianie Abd Rahim
AU  - Nor Azah Abdul Aziz
PY  - 2023
DA  - 2023/08/31
TI  - Use of Social Media for Advertising and Its Effectiveness
BT  - Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
PB  - Atlantis Press
SP  - 205
EP  - 215
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-098-5_19
DO  - 10.2991/978-2-38476-098-5_19
ID  - AbdRahim2023
ER  -