The Relationship Between the Degree of Beauty and Interpersonal Attractiveness

Based on a Moderated Chain Mediation Model

DOI

10.2991/978-2-38476-068-8_65How to use a DOI?

Keywords

chain mediation model; interpersonal attractiveness; facial attractiveness; information truthfulness; initial trust

Abstract

With the popularity of beauty applications, more and more people are trying to beautify their photos to gain more recognition and favor, but the effect of beauty seems unsatisfactory. In order to investigate the effect of face beauty on interpersonal attraction, this study constructs a chain mediator model in which face beauty acts on interpersonal attraction through perceptions of information authenticity and initial trust judgments. It explores the moderating role of facial attractiveness in this model. A total of 185 subjects were recruited from Lanzhou University to test the moderated chain mediation model using Bootstrap empirically. The study showed that: (1) perceived information truthfulness fully mediated the relationship between beauty and interpersonal attractiveness; (2) initial trust judgments partially mediated the positive effect of perceived information truthfulness on interpersonal attractiveness; (3) perceived information truthfulness and initial trust judgments partially mediated the relationship between beauty and interpersonal attractiveness; (4) facial attractiveness negatively moderated the positive effect of perceived information truthfulness on interpersonal attractiveness, while facial attractiveness negatively moderated the positive effect of perceived information truthfulness on interpersonal attractiveness; (5) facial attractiveness negatively moderates the positive effect of perceived information truthfulness on interpersonal attractiveness, i.e., the higher the facial attractiveness, the weaker the effect of perceived information truthfulness on interpersonal attractiveness.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ruijin Li
AU  - Xinyue Liang
AU  - Minqi Chen
AU  - Yuefei Ma
PY  - 2023
DA  - 2023/07/19
TI  - The Relationship Between the Degree of Beauty and Interpersonal Attractiveness
BT  - Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
PB  - Atlantis Press
SP  - 519
EP  - 528
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-068-8_65
DO  - 10.2991/978-2-38476-068-8_65
ID  - Li2023
ER  -