Research on the Improvement of Marketing Strategy of Real Estate Projects Based on the Perspective of Capital Chain

DOI

10.2991/978-2-38476-068-8_3How to use a DOI?

Keywords

marketing; capital chain; financial risk management; real estate

Abstract

The economy has switched from high-speed development to high-quality development in recent years as China’s GDP growth rate has slowed, and businesses have steadily changed from high-speed capital development to structural adjustment. The country has developed more precise and clear strategies for economic development in the next five years, and the scale of industries has been adjusted as well as financial regulation and taxation. These changes have been made with the gradual release of the “14th Five-Year Plan” and the outline of the vision for the following five years. In order to achieve sustainable development, businesses in the future will need to consistently improve the internal management system that supports business operations in addition to pursuing sales and market share.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Bohan Fan
PY  - 2023
DA  - 2023/07/19
TI  - Research on the Improvement of Marketing Strategy of Real Estate Projects Based on the Perspective of Capital Chain
BT  - Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
PB  - Atlantis Press
SP  - 10
EP  - 15
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-068-8_3
DO  - 10.2991/978-2-38476-068-8_3
ID  - Fan2023
ER  -