Positioning University in the Market of Educational Services: Regional Aspect

DOI

10.2991/hssnpp-19.2019.121How to use a DOI?

Keywords

higher education, modernization, competitiveness, characteristics of university environment, educational services market

Abstract

Authors consider the university position in educational market through the prism of such parameters as the university development strategy, orientation of the university to internal and external consumers, philosophy, ideology, university development mission, traditions and customs, formed values, established norms and rules, behavioral patterns, identification of potential consumers of educational services; university prestige, university branding (image creation), interaction with potential employers. The research field is localized in the framework of the study and comparative analysis of fundamental characteristics of the university when applicants choose places of their future education. The conducted analysis makes it possible to identify general and specific fundamental characteristics of a university when students select a place for their future education from the perspective of students, as well as the staff of regional universities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I.V. Shavyrina
AU  - I.A. Demenenko
AU  - T.V. Sulima
PY  - 2019/07
DA  - 2019/07
TI  - Positioning University in the Market of Educational Services: Regional Aspect
BT  - Proceedings of the Internation Conference on "Humanities and Social Sciences: Novations, Problems, Prospects" (HSSNPP 2019)
PB  - Atlantis Press
SP  - 636
EP  - 640
SN  - 2352-5398
UR  - https://doi.org/10.2991/hssnpp-19.2019.121
DO  - 10.2991/hssnpp-19.2019.121
ID  - Shavyrina2019/07
ER  -