Intertexuality in Cyberspace Media Discourse: Patching Cultural Gaps in Translation

DOI

10.2991/hssnpp-19.2019.52How to use a DOI?

Keywords

translation, cyberspace media discourse, intertextuality, irony, precedent units, cultural adequacy, adaptation

Abstract

The article analyzes some effective tools to overcome cultural barriers in cyberspace media discourse. The main aim of the analysis is to explain the nature of cyberspace media discourse as a mighty communicative device. The goal is achieved through the study of approaches for translating fragments of cyberspace media discourse containing vivid examples of intertextuality that can be an unbridgeable gap in communication. The effectiveness of translating techniques is manifested through the scrupulous analysis of linguistic phenomena known as precedent units. The diversity of these language items inspires a translator to search for adequate methods to save the essence of a "media active" phrase. As precedent units range from global to nationally significant or individually meaningful ones, the translator is forced to decide whether and how to keep the content and the form of the original source for both may be of an invaluable importance.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu.V. Plekhanova
AU  - M.A. Stepanova
PY  - 2019/07
DA  - 2019/07
TI  - Intertexuality in Cyberspace Media Discourse: Patching Cultural Gaps in Translation
BT  - Proceedings of the Internation Conference on "Humanities and Social Sciences: Novations, Problems, Prospects" (HSSNPP 2019)
PB  - Atlantis Press
SP  - 277
EP  - 283
SN  - 2352-5398
UR  - https://doi.org/10.2991/hssnpp-19.2019.52
DO  - 10.2991/hssnpp-19.2019.52
ID  - Plekhanova2019/07
ER  -