Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)

Consumers' Value Research on the "Immersive Experience" of Intelligence Advertisement——Based on Game Theory

Authors
YuXin C.
Corresponding Author
YuXin C.
Available Online July 2019.
DOI
10.2991/hsmet-19.2019.103How to use a DOI?
Keywords
Game theory,Smart advertising, immersive experience, individual value
Abstract

Intelligent advertising utilizes big data mining technology, VR (AR) virtual technology and real-life interaction to understand the consumer's consumer demand, stimulate consumers' active participation, and let consumers get an "immersion experience." Consumers are also interacting with smart ads, subjective awareness is activated, and self is perceived in the game. Smart advertising brings not only the upgrading of advertising technology, but also an important medium for reshaping individual values in the digital age.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-765-2
ISSN
2352-5398
DOI
10.2991/hsmet-19.2019.103How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - YuXin C.
PY  - 2019/07
DA  - 2019/07
TI  - Consumers' Value Research on the "Immersive Experience" of Intelligence Advertisement——Based on Game Theory
BT  - Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
PB  - Atlantis Press
SP  - 559
EP  - 563
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-19.2019.103
DO  - 10.2991/hsmet-19.2019.103
ID  - C.2019/07
ER  -