Public Opinion: The Unique Value of Wechat to the Government

DOI

10.2991/hsmet-19.2019.101How to use a DOI?

Keywords

Wechat，Government，Value，Public Opinion，Third Person Effect.

Abstract

As a new media, Wechat is expected to exert more and more influence on the government's work by its huge users and strong communication power. What is the value of this new media to the government? This paper mainly takes value theory and the spiral principle of silence as the analytical framework. It holds that the value of Wechat to the government is mainly public opinion. In the process of forming the value of public opinion, the climate of common opinion is the key to the formation of public opinion. In addition, from the perspective of the third-party effect, this paper explores the current strategies to achieve public opinion guidance under the new media, and puts forward three ways: technology checkpoint, government + KOL cooperation and reasonable discourse expression.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia zhu
PY  - 2019/07
DA  - 2019/07
TI  - Public Opinion: The Unique Value of Wechat to the Government
BT  - Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
PB  - Atlantis Press
SP  - 548
EP  - 553
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-19.2019.101
DO  - 10.2991/hsmet-19.2019.101
ID  - zhu2019/07
ER  -