Research on the Dissemination Mode of Chinese Medicine Culture in Omni-media Era

DOI

10.2991/hsmet-19.2019.80How to use a DOI?

Keywords

Dissemination of Chinese medicine culture, Omni-media, Dissemination mode

Abstract

Chinese medicine culture is an important part of Chinese civilization and an important pillar of China's cultural soft power. At present, in the process of dissemination of Chinese medicine culture, there are problems such as boring content, solidified transmission ways and inadequate communication mechanisms. In omni-media era, the spread of Chinese medicine culture is full of opportunities and challenges. By constructing and analyzing a propagation mode, this paper puts forward some suggestions from the aspects of policies, technologies and talents, aiming at providing reference for the dissemination of Chinese medicine culture.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qian Wu
AU  - Yinggui Qiu
PY  - 2019/07
DA  - 2019/07
TI  - Research on the Dissemination Mode of Chinese Medicine Culture in Omni-media Era
BT  - Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
PB  - Atlantis Press
SP  - 439
EP  - 444
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-19.2019.80
DO  - 10.2991/hsmet-19.2019.80
ID  - Wu2019/07
ER  -