The Stability and Promotion Strategy of Virtual Logistics Alliance in Xi 'an International Trade and Logistics Park Based on Computer Application

DOI

10.2991/hsmet-19.2019.6How to use a DOI?

Keywords

virtual logistics alliance; stability; Xi 'an International Trade and Logistics Park;

Abstract

With the development of e-commerce, online trading market has been growing rapidly. So the virtual market, virtual transactions, virtual logistics and other emerging industries have also developed rapidly. Virtual logistics alliance starts from the supplier's value chain, which is directly distributed to the buyers through the virtual processing of logistics enterprises, and the traditional way of transport, storage and other intermediate links are eliminated. In this paper, taking the virtual logistics alliance of Xi'an International Trade and Logistics Park as an example, the structural equation modeling method was adopted, and then, the influencing factors of the stability of the alliance and the five influencing factors studied by the promotion strategy in this research were analyzed deeply. The influence of the degree of continuous cooperation on the stability is relatively large, which is the key factor to determine whether the virtual logistics alliance is stable. And the stability of the virtual logistics alliance makes the members keep a small fluctuation in a period of time.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunxiao Mu
PY  - 2019/07
DA  - 2019/07
TI  - The Stability and Promotion Strategy of Virtual Logistics Alliance in Xi 'an International Trade and Logistics Park Based on Computer Application
BT  - Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
PB  - Atlantis Press
SP  - 27
EP  - 30
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-19.2019.6
DO  - 10.2991/hsmet-19.2019.6
ID  - Mu2019/07
ER  -