Research on Influence of Interesting Food Packaging Design on Consumer Psychology

DOI

10.2991/hsmet-17.2017.103How to use a DOI?

Keywords

interesting packaging design, food packaging, consumer psychology

Abstract

Interesting food packaging design is based on the design of modern consumer psychology. Packaging interest can produce a series of impacts on consumer psychology, such as meeting the consumer's spiritual needs, prompting consumers'resonant psychology, or stimulate consumers to generate impulse to purchase. This paper analyzes the influences of the interesting food packaging design on the consumer psychology and points out the principles of the interesting food packaging design based on the consumer psychology to provide some references for the relative researchers.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dan Wu
PY  - 2017/02
DA  - 2017/02
TI  - Research on Influence of Interesting Food Packaging Design on Consumer Psychology
BT  - Proceedings of the 2017 International Conference on Humanities Science, Management and Education Technology (HSMET 2017)
PB  - Atlantis Press
SP  - 507
EP  - 511
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-17.2017.103
DO  - 10.2991/hsmet-17.2017.103
ID  - Wu2017/02
ER  -