Farm House Enjoyment E-commerce O2O Model Development Research

DOI

10.2991/hsmet-17.2017.56How to use a DOI?

Keywords

Farm house enjoyment, O2O mode, Current development situation, Suggestions and measures.

Abstract

With the development of social economy, people's material life level has been effectively improved. But the fast-paced city life has increased people's pressure. Therefore, modern people pay more attention to the enjoyment of the spiritual life, advocating the leisurely and comfortable life of being close to nature. However, under this market demand, the development of farm house enjoyment is stimulated. One the one hand, the farm house enjoyment has solved the problem of people's pursuit of spirit enjoyment and reduced the pressure of life, on the other hand also effectively promoted the rural economic growth. In the information explosion in the 21st century, the Internet economy arises at the historic moment, the organic combination of e-commerce O2O mode with farm house enjoyment is the embodiment of Internet economy. Based on this, this article has carried on the related research on the current farm house enjoyment e-commerce O2O model development aiming at promoting the effective running, healthy and sustainable development of economy of this mode.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Han Liu
PY  - 2017/02
DA  - 2017/02
TI  - Farm House Enjoyment E-commerce O2O Model Development Research
BT  - Proceedings of the 2017 International Conference on Humanities Science, Management and Education Technology (HSMET 2017)
PB  - Atlantis Press
SP  - 274
EP  - 278
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-17.2017.56
DO  - 10.2991/hsmet-17.2017.56
ID  - Liu2017/02
ER  -