Enterprise Management Innovation in the Informationalized Consumption Mode

DOI

10.2991/gecss-14.2014.94How to use a DOI?

Keywords

competitive intelligence, operation mode,consumer evaluation, demand mining, network marketing

Abstract

With rapid development of computer technology and communication technology, the application of information technology has penetrated into all social and economic fields. The focus of enterprise competition has turned to speed competition, information competition and knowledge competition. In order to have advantages in market competition, this paper proposes some suggestions aboutEnterprise Management innovation in the informationalized consumption mode. These suggestions include making development strategy by use of competitive intelligence, motivating creative power via netizen evaluation collection, changing operation mode through the application of information technology, deciding product development by means of market demand mining, and bringing products to market with the help of network marketing.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingyan Wang
AU  - Zhen Zhu
PY  - 2014/01
DA  - 2014/01
TI  - Enterprise Management Innovation in the Informationalized Consumption Mode
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 374
EP  - 378
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.94
DO  - 10.2991/gecss-14.2014.94
ID  - Wang2014/01
ER  -