Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection

DOI

10.2991/gecss-14.2014.46How to use a DOI?

Keywords

intermediary, shoppingchannel, development path, simulation analysis, netlog

Abstract

The development of intermediary on one hand depends on the external environment changes, on the other hand depends on the transaction patterns between buyers and sellers. On the basis of rational agent assumption and from the perspective of what shopping channel the consumer select when they buy different type of goods, this paper intends to obtain the consumer’s shopping channel selection tendency model when they buy different type of goods through simulation analysis with the Netlog software, so as to provide development strategies for the intermediary.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qingguo Wang
AU  - Shaowei Xia
AU  - Haile Hui
PY  - 2014/01
DA  - 2014/01
TI  - Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 178
EP  - 181
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.46
DO  - 10.2991/gecss-14.2014.46
ID  - Wang2014/01
ER  -