Utilization of Digital Technology Through the Market Place Application and the Use of Packaging of Crown Sugar to Increase Selling Value of Candy Sugar Products in Malapari Village Batanghari Regency, Jambi Province

DOI

10.2991/978-2-38476-110-4_37How to use a DOI?

Keywords

Digital technology Market Place; Packaging; Business License; Palm sugar

Abstract

Malapari Village is already known to produce palm sugar in Batanghari Regency, it has been more than 30 years that the residents of this village have started processing sap into palm sugar. Palm sugar craftsmen in Malapari have joined the palm sugar joint business group with a group of 60 families. Currently, the partner problems that are currently being felt are: Marketing, product packaging and business licenses that have not been registered (details can be seen in Table 1). The purpose of this research is to increase business development through marketing using market places (Tokopedia, Shopee and Lazada) so that palm sugar products can be marketed on a wide scale, develop product competitiveness through attractive packaging with aesthetic elements so that they are able to compete in the market and increase selling value to consumers and very important is a business license that must be registered. In particular, the objective of the activity is to improve and enhance the Partner's business by overcoming problems in every aspect of the business including, marketing, palm sugar packaging and business licenses. The solutions offered to partners are: 1) Marketing of palm sugar through market places (Shopee,) currently marketing of palm sugar is only sold in the nearest market and there are some from outside the village so that the product is not known to the wider community so that palm sugar craftsmen are less motivated to increase production; 2) Packaging: to make the palm sugar look attractive, it is necessary to make a breakthrough in packaging because currently palm sugar is only packaged using dried banana leaves and palm sugar is printed in a tangkup shape if the packaging varies such as (bottles, plastic, paper bags, metal, glass) and decorated with attractive ornaments and writings can make this palm sugar product competitive in the market and have a high selling value; 3) Making a business license contained in the packaging of palm sugar products so that business marketing can run smoothly, the legality of the product is recognized, the business can develop well.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Aprollita
AU  - I. Wahyuni
AU  - E. Effran
PY  - 2023
DA  - 2023/11/07
TI  - Utilization of Digital Technology Through the Market Place Application and the Use of Packaging of Crown Sugar to Increase Selling Value of Candy Sugar Products in Malapari Village Batanghari Regency, Jambi Province
BT  - Proceedings of the 4th Green Development International Conference (GDIC 2022)
PB  - Atlantis Press
SP  - 356
EP  - 362
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-110-4_37
DO  - 10.2991/978-2-38476-110-4_37
ID  - 2023
ER  -