Leadership Challenge in Maintaining the Travel Business During the Covid-19 Pandemic

DOI

10.2991/978-94-6463-234-7_123How to use a DOI?

Keywords

Leadership Competencies; Strategies in Crisis Time; Travel Agents; Covid-19 Pandemic

Abstract

The leadership of travel agents needs to respond to the crisis of the impact of Covid-19 in maintaining the travel business. This requires the professional ability of the company’s leadership to maintain the business. Some travel agents who can survive are also trying to find strategies to create positive activities and increase the motivation of all company employees. Therefore, the goal of this study is to establish the competence of travel agent leaders and travel agent companies’ leadership strategies in maintaining human resources during the pandemic of Covid-19. This study uses a qualitative approach. Conducting semi-structured interviews and using documentation studies with analytical techniques in the form of reduction, presentation, and conclusion of the data found from the interview dept to the leadership of the Travel Agency Company is a data collection technique carried out by researchers in this study. The result of this study is that leaders need to adapt 5 (five) practices and competencies of leadership to survive during the Covid-19 Pandemic crisis. All the competencies of the leaders can be applied by supporting the strategies. The strategies are maintaining the human resources, the opportunities for finance, innovation for a new working system, develop new business products by market needs. The implication of this research is expected that travel agency leaders will have the competencies and strategies to adapt to other business crises with strategic company goals, visioning, risk taker, and a sense of entrepreneurship.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ina Veronika Ginting
AU  - Rafif Andyka Dzulfiqar
AU  - Indriyani Handyastuti
AU  - Andri Faskal Tarigan
AU  - Melani Angelina
AU  - Trizmayanti Putri Nugraha
PY  - 2023
DA  - 2023/09/29
TI  - Leadership Challenge in Maintaining the Travel Business During the Covid-19 Pandemic
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1163
EP  - 1174
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_123
DO  - 10.2991/978-94-6463-234-7_123
ID  - Ginting2023
ER  -