The Influence of Social Media and E-WOM on Tourists’ Intention to Revisit Teluk Kiluan, Lampung
- DOI
- 10.2991/978-94-6463-234-7_101How to use a DOI?
- Abstract
The purpose of this study was to analyze the usage of social media and electronic word of mouth (e-WOM) by tourists in Teluk Kiluan, Lampung, and to examine their effect on revisit intention. The independent variables were the usage of social media and e-WOM, and the dependent variable was tourists’ revisit intention. Data was obtained through the distribution of questionnaires to tourists. The research method used was descriptive quantitative with multiple linear regression analysis. The influence of social media and e-WOM on tourists’ revisit intention was tested using the F-test to examine the simultaneous effect and the T-test to examine the partial effect. The results of the study showed that the use of social media by respondents was high. The use of electronic word of mouth (e-WOM) by respondents was also high. The respondents’ revisit intention was high. In addition, there was a fairly strong relationship between social media and e-WOM with revisit intention. The coefficient of determination showed that social media and e-WOM affected revisit intention by 45.1%, while the remaining 54.9% was influenced by other factors not included in this study. The hypothesis test results showed that social media and e-WOM had a simultaneous effect on revisit intention. The destination management organization (DMO) of the Teluk Kiluan as a tourist destination is recommended to continue developing and maintaining the quality of the tourist destination so that the tourists’ expectations obtained through e-WOM meet the actual experience.
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- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Rina Suprina AU - Mayagina Bangun AU - Ratih Hurriyati AU - Vanessa Gaffar PY - 2023 DA - 2023/09/29 TI - The Influence of Social Media and E-WOM on Tourists’ Intention to Revisit Teluk Kiluan, Lampung BT - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022) PB - Atlantis Press SP - 975 EP - 984 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-234-7_101 DO - 10.2991/978-94-6463-234-7_101 ID - Suprina2023 ER -