The Enhancement of Social Media Engagement as a Marketing Strategy for a Clothing and Accessories MSME

DOI

10.2991/978-94-6463-234-7_67How to use a DOI?

Keywords

Business Coaching; Marketing Strategy; Social Media

Abstract

Marketing in an MSME is one of the main components to maintain the MSME afloat in its market competition. Utilizing social media as a marketing strategy can increase sales and customer retention through regular interactions and time-based customer service. An MSME that sells clothing and accessories has great potential to market its products. Business Coaching is carried out on clothing and accessories SMEs using a descriptive qualitative approach. Data were collected through in-depth interviews and surveys to the owners, employees, and customers of the MSMEs. The aim of this study is to optimize SMSE’s marketing channel. Instagram display improvements are made on the MSME’s social media which is expected to increase customer engagement as the beginning of increasing sales.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rian Samosir
PY  - 2023
DA  - 2023/09/29
TI  - The Enhancement of Social Media Engagement as a Marketing Strategy for a Clothing and Accessories MSME
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 640
EP  - 649
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_67
DO  - 10.2991/978-94-6463-234-7_67
ID  - Samosir2023
ER  -