Competitive Strategy Through Collaborative Value Creation and Digital Innovation Food of MSMEs

DOI

10.2991/978-94-6463-234-7_173How to use a DOI?

Keywords

Competitive Strategy; Digital Innovation; Value Creation

Abstract

Value creation and digital innovation are two of the ways that can be considered in the competitive strategy of traditional food SMEs in Garut Regency. In the era of the Covid-19 pandemic, traditional food MSMEs experienced a decline in sales because the number of tourists visiting Garut Regency decreased dramatically. The gap in this study is that MSME actors who sold traditional food still had shortcomings in product value creation and were still lacking in the use of digital innovation. The research method used was a qualitative descriptive method through interviews with traditional food SMEs for the period March 2022 to May 2022. Based on the results of the analysis, it was found that product value creation and digital innovation influenced customer satisfaction. Efforts to increase the competitive advantage of traditional food MSME actors can be done by creating added value and utilizing social media as digital innovation so that the products sold can be reached by all consumers. The competitive strategy of MSME products needs to be considered through value creation and digital innovation so that MSMEs are able to adapt to digitalization. Value creation and digital innovation can expand the market share of the products sold.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Megha Sakova
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
PY  - 2023
DA  - 2023/09/29
TI  - Competitive Strategy Through Collaborative Value Creation and Digital Innovation Food of MSMEs
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1653
EP  - 1660
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_173
DO  - 10.2991/978-94-6463-234-7_173
ID  - Sakova2023
ER  -