Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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Achieving Innovation Performance: Do Entrepreneurial Technology Opportunism, Organizational Readiness, and Environmental Dynamism Matter?

Authors
Ahmad Johan1, *, Agus Rahayu1, Lili Adi Wibowo1
1Faculty of Economic and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: ahmadjohan@upi.edu
Corresponding Author
Ahmad Johan
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_196How to use a DOI?
Keywords
Environmental Dynamism; Entrepreneurial Technology Opportunism; Innovation Performance; Organizational Readiness
Abstract

The purpose of this study is to examine the influence of entrepreneurial technology opportunism on innovation performance through organizational readiness as a mediator and environmental dynamism as moderator. This study was carried out using a quantitative approach. The population of this study was creative MSMEs in Yogyakarta, Indonesia, which was then chosen using purposive sampling with a total number of samples were 210 MSMEs. The data was collected through questionnaires distributed to the respondents. The data obtained were then processed and analyzed using conditional process analysis with SPSS macro-process. The findings of this study proved that: (1) entrepreneurial technology opportunism positively influenced organizational readiness; (2) organizational readiness had a positive influence on innovation performance; (3) organizational readiness acted as a mediator in the influence of entrepreneurial technology opportunism on innovation performance; and (4) environmental dynamism negatively moderated the influence of entrepreneurial technology opportunism on organizational readiness. This study is expected to contribute to MSMEs actors in Yogyakarta to implement integrated marketing system in digital platform in order to drive their innovation performance.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_196
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_196How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ahmad Johan
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
PY  - 2023
DA  - 2023/09/29
TI  - Achieving Innovation Performance: Do Entrepreneurial Technology Opportunism, Organizational Readiness, and Environmental Dynamism Matter?
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1853
EP  - 1864
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_196
DO  - 10.2991/978-94-6463-234-7_196
ID  - Johan2023
ER  -