Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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How Customer Experience Influenced on Purchase Intention of the Music Stream Application: Study of Spotify Users in Indonesia

Authors
Pepen Supriatna1, *, Ratih Hurriyati1, Heny Hendrayati1
1Universitas Pendidikan Indonesia, 40154, Bandung, Indonesia
*Corresponding author. Email: pepensupriatna@upi.edu
Corresponding Author
Pepen Supriatna
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_47How to use a DOI?
Keywords
Customer Experience; Purchase Intention; Spotify
Abstract

Spotify ranked first with the highest market share. However, Spotify posted considerable losses. Low purchase intention is alleged to be the cause of the losses suffered by Spotify. In this case, it is hoped that improving customer experience can trigger user purchase intentions, ultimately impacting sales and profit levels. This writing aims to determine the influence of customer experience on purchase intentions in Spotify Indonesia users. Research in this scientific work are carried out quantitatively. The sampling technique is nonprobability, with purposive sampling as the sampling technique. Meanwhile, the number of respondents was 70 people who were domiciled in Indonesia and had used Spotify. Basic linear regression analysis is the method of data analysis employed. The findings of this study indicate that customer experience has a favorable and significant impact on purchase intentions in Spotify Indonesia customers.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
978-94-6463-234-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_47How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Pepen Supriatna
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2023
DA  - 2023/09/29
TI  - How Customer Experience Influenced on Purchase Intention of the Music Stream Application: Study of Spotify Users in Indonesia
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 473
EP  - 480
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_47
DO  - 10.2991/978-94-6463-234-7_47
ID  - Supriatna2023
ER  -