The Role of the Memorable Tourism Experience in Creating Tourist Behavioral Intention
- DOI
- 10.2991/978-94-6463-234-7_97How to use a DOI?
- Keywords
- Behavioral Intention; Karimunjawa National Park; Memorable Tourism Experience
- Abstract
Karimunjawa National Park is faced with low behavioral intentions from visiting tourists that can harm a tourist destination. The main purpose of this study is to prove the role of memorable tourism experiences on behavioral intentions in Karimunjawa National Park during the adaptation period of new habits. This study focused on measuring the memorable tourism experience of behavioral intentions in Karimunjawa National Park, especially in improving the development of Karimunjawa National Park marketing strategies. The data collection method used was questionnaires. The sample was obtained from 110 respondents using purposive sampling techniques. The respondents in this study were Indonesian domestic tourists who had visited Karimunjawa National Park during the adaptation period of new habits. The statistical analysis used in this study was a multiple linear regression analysis technique using the SPSS 26 application. This study showed that the seven-dimensional memorable tourism experience had a simultaneous and partial effect on behavioral intentions.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Gamma Bhakti Pradana AU - Ratih Hurriyati AU - Heny Hendrayati PY - 2023 DA - 2023/09/29 TI - The Role of the Memorable Tourism Experience in Creating Tourist Behavioral Intention BT - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022) PB - Atlantis Press SP - 932 EP - 937 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-234-7_97 DO - 10.2991/978-94-6463-234-7_97 ID - Pradana2023 ER -