The Influence of Entrepreneurial Values and Subjective Norms on Entrepreneurial Intentions

DOI

10.2991/978-94-6463-234-7_170How to use a DOI?

Keywords

Entrepreneurship; Entrepreneurial Values; Intention; Locus of Control; Subjective Norm

Abstract

This study aims to determine the influence of entrepreneurial values and subjective norms on entrepreneurial intentions. The grand theory of this research is the Planned Behavior Theory from Ajzen. The research method used was the Explanatory Survey Method. The population is Accounting Education students throughout Indonesia, with a sample size using the Isaac & Michael formula obtaining a sample size of 218 respondents. The data collection used was a numerical scale questionnaire. The data processing technique used was path analysis. The results showed that entrepreneurial values and subjective norms positively affected entrepreneurial intentions. It is recommended to increase the entrepreneurial values variable from the closest value indicator, which can be improved through guidance from the closest people, namely parents and siblings. The subjective norm variable can increase if the family agrees to do business through the participation of family members for internships in a company owned by one of their family members. In addition, the entrepreneurial intention variable, namely the indicator of entrepreneurial intention, can increase by being persistent in trying to become an entrepreneur, which can be done by providing motivation in preparing a business plan.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kurjono
AU  - Dian Herdiana Utama
AU  - Badria Muntashofi
PY  - 2023
DA  - 2023/09/29
TI  - The Influence of Entrepreneurial Values and Subjective Norms on Entrepreneurial Intentions
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1625
EP  - 1633
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_170
DO  - 10.2991/978-94-6463-234-7_170
ID  - 2023
ER  -