Sustainable of Supply Chain Through Smart Technology in Indonesian Retail MSMEs

DOI

10.2991/978-94-6463-234-7_39How to use a DOI?

Keywords

Innovation; Smart Technology; Distribution; SCA; MSME

Abstract

Order fulfillment is an essential process in managing the supply chain. The success of manufacturers competing throughout the supply chain depends partly on the business model that determines the inventory level that must be held to fulfill an order. However, the order fulfillment process is not limited to order fulfillment. It is about designing networks and processes that enable businesses to meet customer demands while minimizing overall transportation costs. This includes more than logistics and should be implemented across functionality, with a critical supplier and customer coordination. The purpose of this white paper is to extend existing empirical literature on knowledge-based theory by focusing on the precursors of innovation and the impact of distribution management and smart technology on MSME’s competitive advantage in retail. Based on knowledge-based theory, innovation and sustainability research has become a priority area of interest, but in the context of the retail MSME sector, there is still little research that leads to it in terms of knowledge-based theory (KBV). To achieve the above objectives, the proposed theoretical model was tested through an empirical study conducted on 355 samples of retail MSME owners or managers in Indonesia. Data analysis used structural equation modeling partial least square analysis technique with smart-pls software. The results obtained confirm the structure of the relationship between variables and the direct and indirect effects of innovation on sustainable competitive advantage in retail MSMEs. In addition, the expected results show that good distribution management and the use of smart technology can increase sustainable competitive advantage at the MSME level retail business.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mochamad Heru Riza Chakim
AU  - Mulyati
AU  - Rasyid Tarmizi
AU  - Bernadine Dwi Arrya Syahputra
AU  - Ryantama Munajat
PY  - 2023
DA  - 2023/09/29
TI  - Sustainable of Supply Chain Through Smart Technology in Indonesian Retail MSMEs
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 389
EP  - 405
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_39
DO  - 10.2991/978-94-6463-234-7_39
ID  - Chakim2023
ER  -