Strategies for Halal Industry Development Through Strengthening Global Competitive Halal MSMEs of Tasikmalaya Municipality

DOI

10.2991/978-94-6463-234-7_184How to use a DOI?

Keywords

Competitiveness; Halal Industry; Halal MSMEs; Sharia Economy; SWOT

Abstract

MSMEs (Micro, Small, and Medium Enterprises) play an important strategic role in developing a nation’s economy. The national government highly considers this strategic role in developing the national sharia economy. Tasikmalaya Municipality, as part of West Java province, which has a great opportunity to become the axis of the sharia economy, has significant potential for support in the form of halal Micro, Small, and Medium Enterprises (MSMEs) the development of a national sharia economy that has a vision of becoming the world’s leading sharia economic center. It turns out that halal MSMEs in Tasikmalaya municipality have not been able to compete globally. This study aim has the main objective of establishing a strategy for strengthening halal MSMEs in the Municipality of Tasikmalaya, which is globally competitive, to support this vision. The method employed is descriptive statistical analysis via structured questionnaires, in-depth interviews with key individuals, and an examination of Strengths, Weaknesses, Opportunities, and Threats (SWOT). Based on the findings of the SWOT analysis, strategies for increasing the competitiveness of halal MSMEs in Tasikmalaya Municipality can be developed to support the halal industry are increasing halal MSME certification, increasing the qualifications of halal MSME human resources, using modern and appropriate technology to meet halal MSME product standards, strengthening linkages with industry (downstream), diversifying halal MSME products, increasing the role of religious and educational institutions for halal MSME product literacy to the Muslim community, increasing the role of fintech for financing and certification of halal MSME products and their marketing, building synergies with related institutions for halal MSME product innovation, improve the branding of halal MSME products through technology and information media, strengthen fiqh studies to produce halal MSME products.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Agus Wahyudin
AU  - Syarip Hidayat
PY  - 2023
DA  - 2023/09/29
TI  - Strategies for Halal Industry Development Through Strengthening Global Competitive Halal MSMEs of Tasikmalaya Municipality
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1747
EP  - 1754
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_184
DO  - 10.2991/978-94-6463-234-7_184
ID  - Wahyudin2023
ER  -