Mutual Business Relationship Development Efforts

DOI

10.2991/aebmr.k.220701.037How to use a DOI?

Keywords

Business-to-Business (B2B); Mutual Business Relationship; Financial Technology; Traditional Market

Abstract

Maintaining the relationship between the company and customers and partners (suppliers) is an important thing that must be done in developing and maintaining long-term relationships to create a sustainable competitive advantage. Lack of knowledge about banking transactions of business actors in traditional markets and the benefits of digital platform-based financial causes some traders to still use the services of loan sharks in obtaining loans (capital). This research aims to determine the impact and efforts of mutual business relationship development at Pasar Sehat Genteng in collaboration with the Bank BJB Garut branch in providing banking digital literacy assistance. This research used a qualitative approach with descriptive methods. Pasar Sehat Genteng collaborates with Bank BJB Garut branch to provide banking and digital financial transaction platform facilities as a new model option in traditional markets in facing the digital era, and also as a means of direct banking financial literacy education for both traders and the public in implementing financial technology in traditional markets such as paying levies through the BJB Digi application and QRIS, as well as doing a transaction with buyers. The implementation of financial technology literacy provides many benefits for all parties at the traditional market such as reducing the risk of counterfeit money, reducing the supply made by loan sharks to traders, the financial records up-to-date and accountable anytime, and minimizing the spread of the covid-19 virus through transactions at traditional markets.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Rahmi Asih Lestari
AU  - Ratih Hurriyati
AU  - Hilda Monoarfa
PY  - 2022
DA  - 2022/07/12
TI  - Mutual Business Relationship Development Efforts
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 185
EP  - 190
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.037
DO  - 10.2991/aebmr.k.220701.037
ID  - Lestari2022
ER  -