The Competitiveness of Indonesian Craft as Creative Industries in the Global Market: A SWOT Analysis Approach

DOI

10.2991/aebmr.k.220701.091How to use a DOI?

Keywords

Competitiveness; Indonesia; Craft; Creative; SWOT

Abstract

This research focused on the conditions of the craft as a creative industry in the global market by looking at aspects of its competition. This study aimed at analyzing strategies that can be formulated and become recommendations for stakeholders and exporters (MSMEs) and a reference for further research related to the creative industry. The SWOT-TOWS analysis shows that Indonesia has advantages in several aspects: the development and growth of cluster industries spread in various regions with their respective characteristics due to cultural influences. Therefore, each region has its own superior craft products, and the craft products that are in demand by foreign markets are jewelry and furniture crafts made of wood. Apart from that, what is currently in demand by foreign markets is wigs craft made of synthetic materials. Furthermore, according to statistical data, Indonesia leads the market share in the global market with a total market share reaching 35.1%. This condition shows that creative industrial products from Indonesia have their place in the global market.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Donald Crestofel Lantu
AU  - Mia Rosmiati
AU  - Sri Herliana
AU  - Rendra Chaerudin
AU  - Nur Lawiyah
PY  - 2022
DA  - 2022/07/12
TI  - The Competitiveness of Indonesian Craft as Creative Industries in the Global Market: A SWOT Analysis Approach
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 497
EP  - 501
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.091
DO  - 10.2991/aebmr.k.220701.091
ID  - Lantu2022
ER  -