Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

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The Influence of Utilitarian and Hedonic Value to Traveler Purchase Intention at Singapore Changi Airport International

Authors
Herry Yanson1, *, Agus Rahayu2, Lili A Wibowo3
1School of Postgraduate Studies, Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
2Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
3Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
*Corresponding author. Email: yansonherry@gmail.com
Corresponding Author
Herry Yanson
Available Online 12 July 2022.
DOI
10.2991/aebmr.k.220701.067How to use a DOI?
Keywords
Utilitarian Value; Hedonic Value; Consumer Psychology; Purchase Intention
Abstract

This study aimed at determining and analyzing the effect of utilitarian and hedonic values on the purchase intention of travelers at Changi International Airport, Singapore. This study employed quantitative research methods. The number of samples in this study was 100 people who were travelers at Changi International Airport, Singapore, from January to November 2019. The sampling technique used was simple random sampling. The data were collected through interviews, questionnaires, and observations. The research data were processed and analyzed using SPSS ver. 25. The results show that there was a significant and unidirectional influence between 1) utilitarian value on traveler’s purchase intention with a significance value of 0.000 (p-value <0.05) and a contribution value of 0.546 or 54.6%, 2) hedonic value towards a traveler’s purchase intention with a significance value of 0.000 (p-value < 0.05) and a contribution value of 0.499 or 49.9%, and 3) a utilitarian value and a hedonic value together with a traveler’s purchase intention with a significance value of 0.000 (p-value < 0.05) and the coefficient of determination is 0.521 or 52.1%.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
12 July 2022
ISBN
978-94-6239-590-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.220701.067How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Herry Yanson
AU  - Agus Rahayu
AU  - Lili A Wibowo
PY  - 2022
DA  - 2022/07/12
TI  - The Influence of Utilitarian and Hedonic Value to Traveler Purchase Intention at Singapore Changi Airport International
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 345
EP  - 349
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.067
DO  - 10.2991/aebmr.k.220701.067
ID  - Yanson2022
ER  -