The Role of the Internet of Things (IoT) in Business and Marketing Areas: A Systematic Literature Review Using the Bibliometric Analysis Approach
- DOI
- 10.2991/aebmr.k.210831.066How to use a DOI?
- Keywords
- internet of things (iot), technology, bibliometric analysis, marketing, business
- Abstract
The Internet of Things (IoT) is now turning into a global infrastructure that enables sophisticated services by connecting various things (physical and virtual) based on information system technology. This research reveals the role of Internet of Things (IoT) technology in business and marketing. Specifically, this study also profoundly reveals IoT technology to understand various key elements, operational domains, and various cases of applying these technologies in the business and marketing areas. This attempt is to analyze scientific article data quantitatively by using a literature study approach and bibliometric analysis. Based on 1.309 scientific articles taken from the science direct database during the 2011-2020 publishing period, 52 articles have been selected which meet the required screening criteria. Various research questions are presented in this study related to the main entities that need to be investigated more profoundly and require managerial focus when IoT technology is adopted.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Heri Purwanto AU - Ratih Hurriyati AU - Puspo Dewi Dirgantari PY - 2021 DA - 2021/09/02 TI - The Role of the Internet of Things (IoT) in Business and Marketing Areas: A Systematic Literature Review Using the Bibliometric Analysis Approach BT - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) PB - Atlantis Press SP - 338 EP - 342 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210831.066 DO - 10.2991/aebmr.k.210831.066 ID - Purwanto2021 ER -