The Development and Effectiveness of Business Strategy Model with A Partnership Approach for Growing Entrepreneurship

DOI

10.2991/aebmr.k.210831.137How to use a DOI?

Keywords

Business Strategy Model, Partnership Approach, Entrepreneur, Entrepreneurship

Abstract

Nowadays, the development of information and communication technology (ICT) for business purposes is very encouraging, and it has received tremendous responses in the business setting. This is not only due to the influence of ICT in the development of the business world in general, but also the influence of people’s interest and ability in utilizing ICT for business, so that business becomes more productive. ICT can motivate people in business due to ICT’s efforts to penetrate time and space. This research aims to develop business strategy model in entrepreneurship and investigate the effectiveness of business strategy model in expanding market reach. Business strategy model using a partnership approach that includes technology drivers (knowledge reuse, telecommuting, integration) and business drivers (industry, consolidation) is conducted. For the aspect of effectiveness, this study employed ‘ethnographic’ methodology and questionnaires for businessman (i.e., 37 respondents). This study also employed Technology Acceptance Model (TAM) to find out the effectiveness. The data were analyzed by using of the multivariate statistic method. Overall, this research has produced a business strategic model of entrepreneurship with a partnership approach and the effectiveness of business strategy model in reaching market share.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Munir
AU  - Asep Wahyudin
AU  - Herbert
PY  - 2021
DA  - 2021/09/02
TI  - The Development and Effectiveness of Business Strategy Model with A Partnership Approach for Growing Entrepreneurship
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 721
EP  - 726
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.137
DO  - 10.2991/aebmr.k.210831.137
ID  - 2021
ER  -