A Feasibility Study of Site Selection Through GE-Matrix Mapping with Market Attractiveness Parameters and Financial Projection Parameters in Small and Medium Enterprises

DOI

10.2991/aebmr.k.210831.131How to use a DOI?

Keywords

Feasibility Study, Financial Projection, Ge-Matrix Mapping, Market Attractiveness, Site Selection

Abstract

Commencing a new business network is a challenging task because it may have an effect on the company’s long-term viability. This is a significant financial investment because, in addition to the market share and growing a company, establishing a business network carries the risk of failure. It also depends on manage-ment’s ability to see the potential location, demands, market competitiveness, and business feasibility study performance. Regarding this, a feasibility analysis of site selection is required when deciding between alterna-tive business locations. This study applied a case study with qualitative approach involving GE-Matrix as the tool to make decision. It employed parameters that have been modified by using market attractiveness and fi-nancial projections. Feasibility studies of site selection were conducted on certain location, market potential, territory, competition, risk, and financial projections (BEP, payback period, and profitability index). As a re-search site, this study was done in one of the SMEs in Bandung. The results of the study revealed that the feasibility study by using GE-Matrix gained positive recommendation with a high score and the business loca-tion was eligible to be opened

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M. Iqbal Alamsyah
PY  - 2021
DA  - 2021/09/02
TI  - A Feasibility Study of Site Selection Through GE-Matrix Mapping with Market Attractiveness Parameters and Financial Projection Parameters in Small and Medium Enterprises
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 690
EP  - 694
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.131
DO  - 10.2991/aebmr.k.210831.131
ID  - Alamsyah2021
ER  -