What to Do After Covid-19? The Market Intermediary Model to Indonesian Social Entrepreneurs

DOI

10.2991/aebmr.k.210831.126How to use a DOI?

Keywords

Social Entrepreneurs, Social Enterprise, Socioentrepeneurs, Social Enterprise

Abstract

This study aims to figure out the model of Market Intermediary for Indonesia social entrepreneurs Covid-19 as an effort to re-build the economic situation after pandemic. This explorative qualitative study includes 5 social enterprise SMEs in West Java focusing on agriculture and handicraft as the sample. They were asked a set of questionnaire and online interviewed regarding intermediary market in Covid-19 era. The data were then analyzed by triangulation technique. The results show that after Covid-19, both characteristic of socioentrepeneurs and the social enterprise (SMEs) in Indonesia has changed their way of distribution, packaging and promoting the product in website / platform / social media. Based on the findings of this study, the design of market intermediary can be concluded. It reflects the demands of the market and strengthen the mission that drives the business.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tika Koeswandi
AU  - Agus Rahayu
AU  - Arif Budiman
PY  - 2021
DA  - 2021/09/02
TI  - What to Do After Covid-19? The Market Intermediary Model to Indonesian Social Entrepreneurs
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 665
EP  - 669
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.126
DO  - 10.2991/aebmr.k.210831.126
ID  - Koeswandi2021
ER  -