Determinant Factors Influencing Firm’s Entry in Halal Business – A Case Study in Taiwan

DOI

10.2991/aebmr.k.210831.141How to use a DOI?

Keywords

Halal Business, Firm’s Entry, Muslim-Minority Country

Abstract

This study probes the factors that potentially influence the entrepreneur’s decision to address the global Halal market. It explores the direct effects of Halal perceived usefulness (HPU) towards firm’s practice in Halal business as well as its prerequisite factors (i.e. internal and external drivers). From 41 Halal certified-firms in Taiwan (Muslim minority country), this study employs partial least squares structural equation modeling for testing and examining relationships among factors. From the findings, HPU are the factors can influence the firm’s decision to perform Halal business directly, meanwhile, internal and external drivers are the prerequisites for firm’s entry in Halal business. In addition, the internal driver can mediate external driver on affecting Halal perceived usefulness generation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuliani Dwi Lestari
AU  - G. Yudoko
AU  - T.M. Simatupang
AU  - F.A. Amalia
PY  - 2021
DA  - 2021/09/02
TI  - Determinant Factors Influencing Firm’s Entry in Halal Business – A Case Study in Taiwan
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 743
EP  - 749
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.141
DO  - 10.2991/aebmr.k.210831.141
ID  - Lestari2021
ER  -