Designing A Performance Measurement Tools at SMASH.ID Digital Startup with Balanced Scorecard Method

DOI

10.2991/aebmr.k.210831.143How to use a DOI?

Keywords

Strategy, Startup, Analytical Hierarchy Process, Balanced Scorecard

Abstract

SMASH.ID is one of the digital startups that provides applications to connect garbage banks, customers and the government. SMASH.ID in 2018 was not maximal in achieving its targets. This is because the strategy used is considered to be less effective. The purpose of this study is to find out how the performance of digital startup SMASH.ID in 4 balanced Scorecard perspectives. The method used in processing data in this research was the Analytical Hierarchy Process (AHP). The data used in this study are primary data and secondary data. The results of weighting showed that the most influential perspective was the customer’s perspective with a percentage of 27%. In addition, the assessment carried out using BSC found that the performance of SMASH.ID was in good category, with a rating scale of 72%.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gilang Mangestika
AU  - Sari Wulandari
AU  - Rio Aurachman
AU  - Putra Fajar Alam
PY  - 2021
DA  - 2021/09/02
TI  - Designing A Performance Measurement Tools at SMASH.ID Digital Startup with Balanced Scorecard Method
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 758
EP  - 762
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.143
DO  - 10.2991/aebmr.k.210831.143
ID  - Mangestika2021
ER  -