The Influential Factors in the Modified Unified Theory of the Acceptance and Use of Technology on Customer Satisfaction for Adopting BJB Digi

DOI

10.2991/aebmr.k.210831.085How to use a DOI?

Keywords

customer satisfaction, mobile banking service, behavioral intention

Abstract

Nowadays, the consumers are more precise and selective before making a purchase. Their behaviors are more complicated and easily moved to others because they can easily make comparisons from the internet. Modified Unified Theory of Acceptance and Use of Technology (UTAUT) is the key to competing with other competitors. The research aims to determine the effect of perceived value on customer satisfaction. The type of research used was casual research using quantitative research. Besides, empirical data was collected through a questionnaire given to users of the BJB Digi mobile banking service. This research used SEM-Smart PLS analysis. The results of the research together and support previous research in all studies found that Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), and Behavioral Intention (BI) affected Customer Satisfaction.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ahmad Faizal
PY  - 2021
DA  - 2021/09/02
TI  - The Influential Factors in the Modified Unified Theory of the Acceptance and Use of Technology on Customer Satisfaction for Adopting BJB Digi
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 429
EP  - 433
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.085
DO  - 10.2991/aebmr.k.210831.085
ID  - Faizal2021
ER  -